Call Us : 888-215-1022

Email : info@heraldassociates.com

Greg Goebel

Mr. Greg Goebel is the President and CEO of Auto Dealer Monthly, LLC the parent company of Greg Goebel Training and Consulting and the publisher of both Auto Dealer Monthly Magazine and Special Finance Insider Magazine.  He is a noted auto industry trainer, consultant, speaker and author and is an Associate with Benjamin Herald Associates.

Greg has owned and operated businesses in the automotive industry since 1979, including Buick, Pontiac, GMC and Hyundai franchises as well as independent dealerships.  He spent 18 years as a dealer and 23 years owning and operating service and parts operations.  His retail background also includes owning one dealership dedicated solely to the Buy-Here Pay-Here market segment.

Greg was named the Indiana Quality Dealer of the year in 1994 by the Indiana IADA and was the creator of the Independent Dealer Twenty Group program formed through NIADA and NCM Associates in 1995.
From March 2002 through December 2005 Greg served as a 20 group moderator and was instrumental in the development of several new specialized 20 groups including a special finance group, high-line group and a Volvo service group.
Greg’s real passion lies in the Special Finance segment of the automotive industry.  He was one of the first dealers to aggressively enter the Special Finance market in 1990 and his dealerships delivered over 11,000 sub-prime deals.  He currently shares his proven Special Finance techniques through his workshops and onsite consulting as well as authoring articles in Auto Dealer Monthly Magazine, Special Finance Insider Magazine.

Greg has also been featured in World of Special Finance, Dealer Magazine, Ward’s Dealer Business, and Used Car Dealer magazines. He is frequently a featured speaker at industry conferences and conventions, as well as 20 group meetings.
Greg graduated from Purdue University in 1976 with majors in Finance and Marketing, and did post graduate work at Wharton Business School in Philadelphia.

He served as an officer on the Executive Committee of the National Independent Automobile Dealers Association from 1996 - 2000. He has held positions on National Dealer Advisory Boards or Councils for Pontiac, GMC Truck, National Auto Credit, Universal Underwriters Acceptance Corporation, Household Automotive Finance and Hyundai Motor America.

Greg lives with his wife Ali, and the youngest of their three daughters in Sarasota, FL. You may contact him at 941.927.8439 or at Greg@AutoDealerMonthly.com.